The date 15 August 2022 has been etched in lanes of history as India celebrates 75 years of its Independence.
Once again, Indian Prime Minister Narendra Modi has impressed political pundits with his speech from the Red fort as he called upon the collective spirit of 130 crore Indians, terming everyone as ‘Team India’.
The social media and the world outside the screen, both have been colored with the tricolor, owing to Prime Minister Narendra Modi’s call to hoist the national flag on every house.
Har Ghar Tiranga
The country is blazing with patriotic colors for days in response to Prime Minister Narendra Modi’s ‘Har Ghar Tiranga’ campaign.
The ‘Har Ghar Tiranga’ initiative was launched by Indian Prime Minister Narendra Modi under the aegis of Azaadi Ka Amrit Mahotsav.
The move was initially criticized as a PR stunt by opposition parties but it was swiftly accepted and acknowledged by the Indian masses.
After Prime Minister Narendra Modi’s call to affix the tricolor in every house, the citizens responded overwhelmingly. Streets throughout the nation were mingling with the Tricolor.
The majority of automobiles and two-wheelers were decked with the national flag. The scene vaguely reminds one of the night in 2011, when India won the Cricket World Cup.
The campaign has also boosted the business of local traders and flag makers. According to a report, flag makers have witnessed an increase in demand for flags.
Mumbai-based The Flag Company co-founder Dalvir Singh claimed, that the ‘Har Ghar Tiranga’ campaign was the reason for an increase in orders.
He told PTI that they have never seen such a surge in demand for flags in the last 16 years.
Raju Haldar, flag maker in West Bengal said that his manufacturers were busy delivering orders. He says that the demand for flags has increased manifold in comparison to last year.
The central government’s decision to permit companies to use their CSR (corporate social responsibility) funding for the campaign was also well received by flag manufacturers.
It is not the first instance when Prime Minister Narendra Modi issued a public appeal for a good cause. Since coming to power, his witty use of mass appeals has only drawn more eyes to him and his ideology.
One of the most recent examples was banging thaalis during the Covid Pandemic, an idea which was scoffed upon by many elites from the higher echelons of the society.
Indeed, clapping or banging thaalis had no scientific value but it provided a much-needed optimism. In the dark hours of lockdown, it brought hope to millions, battling an unknown virus.
The Mass Appeal
It would be safe to include current Prime Minister Narendra Modi in the likes of leaders such as Mahatma Gandhi, Jawaharlal Nehru, Sardar Vallabhbhai Patel, Atal Bihari Vajpayee or Indira Gandhi in terms of popularity among the masses.
In 8 years of his tenure as the Prime Minister, his popularity among citizens has only risen and approval ratings are a testimony to this fact.
A recent survey by a US-based consulting firm showed the Indian Prime Minister with the highest approval rating of 70% — the highest among global leaders.
Bhartiya Janta Party has used the charismatic image of Narendra Modi and his pro-development governance to expand its foothold in several states. The party has successfully clinched power in many regions or re-established an incumbent government, owing to the mass appeal of the Indian Prime Minister.